The End of the Big Sell: How Consumer
Advertising Became a Responsible Grown Up

seo company, seo team

The needs that drive advertising are childlike. We want to be successful; we want it now. But, as a child learns patience, brands must intelligently and patiently market to consumers, begetting sought success. Current-day brands lose the faith of consumers by channeling seedy sentiments. Rather, the modern-day brand of success is transparent, embracing social media opportunities to interact with its public.

Today’s brands act ‘grown up,’ advertising in responsible and transparent ways through social media; here are several methods winning the hearts of consumers.

Tell Them Why

The ‘why’ of brands is the reason it began (aside from wanting to produce revenue) in the first place. Social media gives brands the opportunity to express the ‘why’ of its existence. In a number of industries, services and products vary little; branding helps companies distinguish messages from those of competitors. Relaying the ‘why’ or story behind a brand facilitates consumer-centric advertising.

Be Transparent

What’s (really) happening at a company? Sure, press releases and ad material unfailingly relay sentiments of success and accord, but what’s the company like on a daily basis? How does it work through its failures to produce its successes? Being transparent wins the hearts of consumers, providing actual end-to-end information related to goods and services. Today’s consumers desire firsthand information about products and services, as well as the brands and people providing such.

Answer Questions

Consumers always have questions related to particular products, services, or an industry. Customer-focused brands lend time to consumers, addressing concerns, and answering questions. Whether it’s through blog responses, chat rooms, or site Q&A pages. Answering questions not only helps consumers immediately, but it creates an ongoing legacy, positioning a brand as an industry expert.

Think Branding

Successful, consumer-centric companies engineer ongoing branding implementation, understanding the process creates desired associations and advocacy. Insights, taken from online resources or offline events like the Martin Lindstrom Branding Workshop, help owners translate brand-driven concepts and ideas into practical, everyday operations.

Involve Consumers

Is your company considering a new clothing line? Is your shop producing a new ice cream flavor? Involve consumers, allowing them to take control of how the brand operates. It’s exciting to consumers who value brands that take their interests seriously. Secondly, the process is great for public relations, gaining the attention of new consumers and eventual advocates.

Provide Value

Great brands start and continue with a positive trend of creating value to the world, a country, a town, a small community of fans, etc. Providing value is not an empty ad-centric promise but a well-sought customer-centric trait. The need for money is one shared by all, but money production should not be the primary concern. Successful brands, whether through initial conception or redemption, understand value is a company’s greatest asset.

The popularity of digital resources and rampant social media interaction creates a shift in how brands interact with customers and take branding position. Today’s successful brands share stories, are transparent, answer questions, orchestrate branding sentiments, involve customers and (most of all) provide value.

Author Bio

RJ Tayaban, managing director of PRimeVisibility.NET, has been doing search engine optimization back when keyword stuffing and link spamming used to work. He’s also met all sort of animals that Google has defamed every time it changes its algorithm. Having said that, RJ now knows better. Over the years of running online campaigns, RJ has figured out what makes Google tick.

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