The End of the Big Sell: How Consumer
Advertising Became a Responsible Grown Up

The needs that drive advertising are childlike. We want to be successful; we want it now. But, as a child learns patience, brands must intelligently and patiently market to consumers, begetting sought success. Current-day brands lose the faith of consumers by channeling seedy sentiments. Rather, the modern-day brand of success is transparent, embracing social media opportunities to interact with its public.
Today’s brands act ‘grown up,’ advertising in responsible and transparent ways through social media; here are several methods winning the hearts of consumers.
Tell Them Why
Be Transparent
Answer Questions
Think Branding
Successful, consumer-centric companies engineer ongoing branding implementation, understanding the process creates desired associations and advocacy. Insights, taken from online resources or offline events like the Martin Lindstrom Branding Workshop, help owners translate brand-driven concepts and ideas into practical, everyday operations.
Involve Consumers
Is your company considering a new clothing line? Is your shop producing a new ice cream flavor? Involve consumers, allowing them to take control of how the brand operates. It’s exciting to consumers who value brands that take their interests seriously. Secondly, the process is great for public relations, gaining the attention of new consumers and eventual advocates.
Provide Value
Great brands start and continue with a positive trend of creating value to the world, a country, a town, a small community of fans, etc. Providing value is not an empty ad-centric promise but a well-sought customer-centric trait. The need for money is one shared by all, but money production should not be the primary concern. Successful brands, whether through initial conception or redemption, understand value is a company’s greatest asset.
The popularity of digital resources and rampant social media interaction creates a shift in how brands interact with customers and take branding position. Today’s successful brands share stories, are transparent, answer questions, orchestrate branding sentiments, involve customers and (most of all) provide value.
Author Bio
RJ Tayaban, managing director of PRimeVisibility.NET, has been doing search engine optimization back when keyword stuffing and link spamming used to work. He’s also met all sort of animals that Google has defamed every time it changes its algorithm. Having said that, RJ now knows better. Over the years of running online campaigns, RJ has figured out what makes Google tick.
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